Martijn van Berkum

Strategic Advisor | Angel Investor | Founder | CTO & CPO

Picture of Martijn van Berkum

I am Martijn van Berkum, a seasoned entrepreneur and angel investor with deep expertise in the SaaS B2B sector. Over my career, I have co-founded and successfully exited two thriving SaaS B2B companies:

  • GX Software: A leader in Web Content Management with over 100 employees.

  • BlueConic: A Customer Data Platform that raised $27 million, grew to 180 employees, and achieved global market leadership before being acquired by Vista Equity Partners in 2020.

Today, I am based in the Netherlands, focusing on supporting and investing in SaaS B2B startups where innovative technology drives differentiation. I seek companies with the potential to make both a significant societal and market impact.


Focus on tech heavy SAAS B2B startups

Strategic Investments

I invest in SaaS B2B startups that combine cutting-edge technology with critical business solutions. My focus lies on:

  • Cloud Technologies: Scalable, secure, and efficient solutions.

  • Intelligent Data Use: Harnessing AI, ML, and big data to solve complex challenges.

  • Innovative Product Design: Creating impactful, user-centric solutions.

Sector Interests

I am particularly drawn to startups operating in high-impact fields, including:

  • Artificial Intelligence and Machine Learning.

  • Data Privacy and Security Frameworks.

  • Advanced Cloud Infrastructure.

My investments target companies that innovate while delivering measurable societal benefits, aiming to identify and support future market leaders in these transformative sectors.

Partnership Approach

For me, investing is more than providing capital. I work closely with founders, offering:

  • Mentorship and Strategic Guidance: Shaping growth strategies and scaling operations.

  • Industry Connections: Leveraging my extensive network to unlock opportunities.

I partner with visionaries who possess the grit and determination to execute their ideas and achieve success.


Extensive Experience as Founding CTO and CPO

With a proven track record in building and scaling software companies, I bring:

Technical Expertise

My hands-on experience includes:

  • Designing and managing multi-tenancy architectures.

  • Ensuring GDPR compliance and leading SOC-2 certification processes.

  • Leading engineering teams through all phases of hiring and project management.

Product and Strategy Leadership

  • Establishing solid product foundations.

  • Refining product strategies and aligning them with business goals.

  • Scaling operations efficiently to capture market opportunities.

Specialized Knowledge

I possess deep expertise in:

  • Martech Industry: From software development to big data solutions.

  • Security and Privacy Management: Designing robust systems to protect data.

  • AI and ML Architectures: Making strategic decisions on open vs. closed source options and backend integrations.

Beyond technical guidance, I actively contribute through board memberships, advisory roles, and conducting technical/product due diligence for investments and acquisitions.


Join My Network of Innovators

My passion for transformative SaaS B2B startups positions me as an ideal partner for ambitious entrepreneurs aiming to lead their markets. If your startup has the potential to drive meaningful impact and innovation, let’s connect to explore opportunities for collaboration.